Mumbai, a city where dreams meet daily hustle, has long been a marketplace of contrasts — from high-end boutiques in Bandra to bustling street stalls in Crawford Market. Among the city's many underground economies, one sector continues to tick steadily despite legal grey areas: the trade of first copy watches.

What Is a First Copy Watch?

A first copy watches is a replica of a luxury timepiece, designed to mimic the original in appearance, weight, and even minor detailing. These imitations are often modeled after prestigious brands like Rolex, Omega, Tag Heuer, Audemars Piguet, and Hublot.

While some versions are easily identifiable as fake, high-grade first copies can be so convincing that even experienced watch enthusiasts may need a close inspection to tell the difference.

The Mumbai Market: Where to Find Them

In Mumbai, first copy watches are commonly found in markets such as:

• Linking Road, Bandra

• Lokhandwala Market, Andheri

• Heera Panna Shopping Center, Haji Ali

• Crawford Market & Manish Market

• Colaba Causeway

While some vendors operate openly, most deals happen discreetly — often behind curtains or via WhatsApp catalogs. Customers are typically shown a selection based on brand preference, and the price varies depending on the grade of the copy.

Price vs. Prestige

One of the main attractions of first copy watches is the price. While an original Rolex Submariner might cost over ₹10 lakhs, a high-quality first copy could be bought for ₹3,000 to ₹15,000, depending on the level of detail.

Many buyers justify the purchase as a fashion statement rather than an investment. For some, it's about looking sharp at a wedding or party without spending a fortune. For others, it’s a way to "test-drive" a luxury look.

Who Buys Them?

• College students and young professionals looking to make a style statement

• Middle-class consumers who aspire to own luxury brands

• Influencers and stylists for shoots, events, or temporary use

• Collectors who want to study design before committing to a real one

Interestingly, some high-income individuals also buy first copies to wear while traveling — avoiding the risk of losing or damaging the real deal.

Online Sales and Social Media

The rise of Instagram sellers, Telegram channels, and WhatsApp groups has taken Mumbai's first copy watch market online. Sellers post photos, offer home delivery (usually cash on delivery), and maintain privacy — making it easier for customers to browse and buy without stepping into a market.

The Legal and Ethical Issue

Selling copyright goods — especially those bearing fake brand logos — is illegal under Indian law. First copy watches often fall under this, though enforcement in street markets is inconsistent.

For brands, these copies dilute exclusivity and harm revenue. But for many consumers, the ethics are murky. “Why spend lakhs on a watch when you can get the same look for under ₹10,000?” is a common argument heard across the city.

Final Thoughts: Time Will Tell

First copy watches in Mumbai are more than just knock-offs — they are a reflection of the city’s unrelenting appetite for aspiration. Whether it's the desire to look successful or simply enjoy the aesthetics of luxury, the demand isn't going away anytime soon.